Smart Colorado acts as the “go-to” source around the impact of commercialized marijuana and specifically the consequences to Colorado youth. 

Smart provides information to policy makers, parents and adults, youth serving organizations and the press. Accomplishments include policy to protect youth, advocacy, and public awareness around youth impacts as Colorado became the first in the nation to institute a regulatory framework around recreational marijuana.

Smart Colorado formed in 2013 and here are brief highlights of our work:

Our 2017 Accomplishments Included:

  • The THC and CBD potency for all marijuana derived products must be put on displayed on the packaging.
  • Extremely high THC products must be displayed separately, with highly visible signage to promote that these products are different.
  • Today’s commercial marijuana, must be stamped “THC” (unless not possible like sodas and granola) on the actual product. Products that cannot be marked may not contain more than 10 mg of active THC (with potency labeled).
  • Marijuana Products can no longer contain the word "candy" and foods can no longer be shaped in the form of animals, humans or fruits although they still may be sweet and contain color.
  • An additional 150 school based behavioral health professionals will work in our schools to providing resources for kids and families when it comes to substance use, mental health challenges, and youth well-being.
  • Establishment of state marijuana information resource bank where all Colorado schools will have free access to fact-based information about today’s marijuana and best youth prevention practices can be shared.
  • Required important data collection on youth impacts and funding for education, prevention and research.
  • Grew our social media presence fourfold from 2016 .


  • Raised awareness with the state legislature, and the press around the high potency marijuana products available in the commercialized market.
  • Launched public awareness campaigns #knowpotency #knowpot 
  • Placed limits on advertising pot to kids.
  • Legislation passed to further limit edible marijuana products that resemble candies.
  • Instituted legislative protections for kids access to homegrown pot.
  • Placed limits on caregiver definition on medical marijuana in schools.
  • Driving force with Denver city council to cap marijuana facilities and relieve oversaturated underserved communities.
  • Grew our social media presence fourfold from 2015 .
  • Held our first community engagement fundraising luncheon bringing in prominent speakers to raise awareness around Colorado’s pot .
  • Participated on the statewide education committee.


  • Launched highly successful “Dad, Is today’s pot a hard drug?” education campaign around Colorado’s unprecedented record high THC potencies
  • Defeated edible marking repeal effort. Delivered letter signed by 87 legislators directing state enforcement agency to implement marking requirement
  • Assisted in defeating attempts to eliminate statewide Colorado Healthy Kid Survey
  • Supported testing for pesticides and potency of medical marijuana
  • Supported measure for State to retain marijuana taxes already collected
  • Participated on statewide education committee


  • Launched highly successful “Spot the Pot”education campaign around dangers of edibles
  • Focused on issues around edibles and concentrated forms of marijuana
  • Required marking edibles so can be identified outside of packaging (HB14-1366)
  • Addressed edible individual serving size and enhanced packaging requirements
  • Required state scientific study on marijuana concentrates to standardize marijuana concentrate equivalents to one ounce of marijuana flower (dried marijuana)
  • Supported Governor’s budget around marijuana education to youth (school based, public awareness community based programs)
  • Participated in statewide data collection committee


  • Required marijuana testing, labeling and warning, child proof packaging
  • Restricted advertising, marketing and false claims
  • Limiting amounts of THC (by weight) in recreational edible products
  • Mandatory state health assessments by State Health Department
  • Important data collection and agency reporting requirements
  • Supported taxes for enforcement and education