Hershey Co. (HSY) settled a trademark suit against Colorado marijuana-based candy maker TinctureBelle for trademark infringement. Hershey Co. makes Reese’s Peanut Butter Cups, Hershey’s Kisses and Kit Kat bars, and claimed that consumers would be confused by the similarity between its products and the marijuana-infused lookalikes.

This poses a significant danger to adults, but even more so to children who cannot tell the difference between products. When familiar candy brands and types contain invisible marijuana, all of Colorado’s youth are at risk.

Bloomberg Businessweek, Hershey, Maker of Marijuana Candy Settle Trademark Dispute, October 10, 2014

Hershey Co. (HSY), maker of Reese’s Peanut Butter Cups, Hershey’s Kisses and Kit Kat bars, has settled a trademark suit with a Colorado maker of marijuana-based candy.

The Pennsylvania candy company filed the suit in June in Colorado federal court, accusing TinctureBelle LLC of infringing trademarks including those for Heath bars, Almond Joy and York Peppermint Patties as well as Reese’s. [Read More]


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